Almost all development agencies promote some form of citizen engagement and accountability, often framed as ‘voice’, ‘demand-side governance’, ‘demand for good governance’ or ‘social accountability’. The current World Bank president, Jim Yong Kim, recently put itthat, “citizen voice can be pivotal in providing the demand-side pressure on government, service providers, and organizations such as the World Bank that is needed to encourage full and swift response to citizen needs”. There has, in turn, been a mushrooming of useful operational guidance on different “tools” for social accountability – i.e. steps, inputs and methodologies – that guide discrete interventions, ranging from citizen score cards to participatory expenditure tracking.